For OpenAI DevDay 2025, I led production across three distinct web experiences serving key moments in the lifecycle of the company’s flagship developer conference.

I oversaw the development of a custom application and registration experience, working in collaboration with brand, design, engineering, events, GTM, and multiple vendors. The pages were designed to appeal to a developer audience, with interactive ASCII characters and other playful nods to engineering that peppered the user flow.

For the live event, I produced a day-of webpage that functioned as a real-time attendee resource and was featured in the keynote, including a live demo in which a chatbot was deployed to the page.

Following the event, I delivered a DevDay hub on OpenAI.com to house product announcements, recordings, and session content, extending the reach and utility of the conference.