Luxury laundry detergent brand Laverée was planning a pop-up in NYC to debut their line in the US market, and they needed an immersive experience that would draw passersby into the space and convey the feeling of using their products. Puppy Love worked with The Family to create a CGI animation inspired by the motion of a washing machine, and supplemented it with sound design and stock footage inspired by Laverée’s signature scents. Looping on a 16’ x 8’ LED screen and utilizing anamorphic perspective, the digital space integrated seamlessly with the physical room and immersed potential customers in the sensory experience of using Laverée.